Azuki Media Everywhere[TM] Brings Video to Any Mobile Device.

First in the industry to work on any mobile network

Shortens cable operators' time to market for video on any device

ACTON, Mass. -- Azuki Systems[TM], the leader in the delivery of video to any device over any network at Internet scale, today announced the availability of Azuki Media Everywhere, a solution that enables service providers to deliver on the promise of TV Everywhere. Azuki Media Everywhere allows cable operators to expand their reach and stream premium video across all mobile platforms and devices. With Azuki, a consumer can now start watching a show on their home TV, continue it on their mobile phone in the taxi, and finish it on their laptop on the plane.

"Until today, TV Everywhere was far too difficult and expensive to deploy. It was essentially a story of unrealized potential," said John Clancy, president and CEO of Azuki Systems. "With this groundbreaking release, Azuki makes TV Everywhere a reality and allows cable and phone companies to implement a complete end-to-end solution with an incredible user experience that can be deployed in under 90 days."

Azuki Media Everywhere is a delivery platform that enables multi-service cable operators (MSOs) to reach beyond subscribers' televisions to their laptops and mobile devices - the so-called "second and third screens." With Azuki Media Everywhere, MSOs can deploy multi-screen initiatives across all major mobile operating systems, including Apple, Android, Blackberry and Windows Phone 7, on both smartphone and tablet devices. The value of Azuki Media Everywhere lies in the cross-platform expertise combined with the unique approach to prepare protected content with dynamic adaptive streaming for distribution-ready delivery. The result is an optimized and cost-effective delivery of video to any device, over any network, allowing for a fast time to market on all platforms.

"Cable operators and phone companies could use TV Everywhere as a solid foundation for broadening their video reach nationwide," wrote Alan Breznick, senior analyst at the Heavy Readingresearch firm, in a recent report titled, "The Business Implications of TV Everywhere." "They could transform their TV Everywhere lineups into much broader Entertainment Everywhere offerings, filled with all types of multimedia content."

Cable operators and phone companies that don't deliver TV Everywhere will lose ground to competitors. Some have already lost paying TV subscribers who switched to over-the-top video provided via the Internet. Azuki Media Everywhere enables MSOs to implement a "multi-screen" strategy that prevents customer loss to over-the-top video and creates opportunities to increase average revenue per user such as ad insertion, freemium to premium conversions and additional pay-per-view opportunities.

About Azuki Systems

Azuki Systems, Inc[TM] is the leader in the delivery of video to any device over any network at Internet-scale. Founded in 2008, Azuki provides a unique end-to-end solution platform for the ingestion, preparation, protection and distribution of digital rights management (DRM) protected media. Azuki's solutions enable content owners, enterprises, multi-service and mobile network operators to extend and enhance content delivery systems with adaptive bandwidth management, advanced interactivity and exceptional quality that facilitate rich media services on all types of networks. Visit www.azukisystems.com for more information.